Home Technology The Week in Tech: Amazon Continues Its Quest for World Domination

The Week in Tech: Amazon Continues Its Quest for World Domination

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Each week, technology reporters and columnists from The New York Times review the week’s news, offering analysis and maybe a joke or two about the most important developments in the tech industry. Want this newsletter in your inbox? Sign up here.

Greetings, nerds and Luddites. I’m Brian X. Chen, your personal tech columnist, and I’m here to guide you through the week’s tech news.

Let me get this off my chest: Does anyone else feel that Amazon is slowly taking over the world?

Riding on the success of Amazon Prime, the company is offering incentives for Whole Foods shoppers to sign up for Prime. This week, Prime members started getting an extra 10 percent off items that are marked on sale (with a yellow tag) at all Whole Foods stores across the United States. To redeem the discount at the checkout counter, you open the Whole Foods app on your smartphone and scan a bar code.

Amazon seems well aware that people are so unaccustomed to getting discounts at Whole Foods that they will exchange data about their grocery shopping habits for a few cents. The other day, I scanned the bar code at Whole Foods and shaved a dollar off my $56 grocery bill. Maybe in a few months, I’ll save up enough to get a free bottle of kale juice.

A version of this article appears in print on , on Page B3 of the New York edition with the headline: With Latest Acquisitions, Amazon Continues Its Quest for World Domination. XooIns | XooIns | XooIns

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