Blogging is one effective method of promoting yourself and your business on the internet. It is a fun and creative way of reaching out to people from all over the globe. It allows you to share your thoughts and ideas and get people interested in what you do.
The thought of blogging may sound difficult or time consuming, but it actually is not so hard to do if you invest the time to learn the right way to do it. Some people in small business are interested to get started blogging but are having second thoughts thinking it might be too technical for them. They think that creating a blog is similar to building a website and you need to have a technical or computer background. The cost factor is another thing that can discourage others.
But the truth of the matter is that you can actually create your own blog without having to spend money and even without much technical know-how. Simply by using the right platform, several of which are free today, you can start your very own blog to promote your business online.
A blog refers to a web log which is just a smaller version of a website. The difference is that it has a more personalized approach, is updated regularly and can be used to express a person’s views on practically anything, whether it is related to a business or a personal hobby.
A major consideration in starting a blog is the platform you will use. As a beginner, it is ideal to use a free and hosted blogging platform. In this way, you don’t need to shell out some money because you will just to have to register on the site to create an account. Among the popular platforms widely used today are WordPress.com and Blogger.com. Their popularity stems from the fact that they are user friendly and cost nothing to use.
WordPress allows you to create a blog that shows your unique personal style. It offers various professional and easy to use design templates. It’s quick and easy as well to post your articles as the method is similar to using a word processor. Another great thing about WordPress is that it automatically submits your blog to the Google blog directory and Technorati plus it gives web users the opportunity to subscribe to your blog posts through the RSS and Atom feeds. To learn more about this platform, a user guide and some tutorials are available on the site.
Blogger.com, on the other hand, makes it easy for users to post their write-ups. It offers simple pre-built blog templates for beginners and open source template designs that are customizable and ideal for use by the more advanced bloggers. A great feature of this platform is its ability to automatically submit blogs to the Google blog directory giving millions of internet users worldwide access to your very own blog.
So now we’ve given you a little push start, it’s time to check out those two sites, pick your favourite and start creating your blog. Don’t forget to update it regularly to attract readers and to get good page rankings in the search engine results page. Happy blogging!