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Blogs: Why, How And What?

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I used to wonder why anyone would have a blog. Now that I’ve had one for several months I am playing quite a different tune. Having a blog is a must! Anyone having a reason to share something can use a blog to spread the word about their passion, product or service throughout the world! It’s cheap, it’s fun, and you can make it look as fun and professional as you want.

Do you have a story to share? Is it ongoing and ever-changing? A blog is perfect for you! How about a product or a line of products? You can use a blog for marketing and educational purposes. Is there a service you offer and you need to let people know you can help them? What better way than a blog to get the word out and describe to people what you can do and how it will benefit them!

Who would benefit from having a blog? Individuals who want to write and get their word out! Corporations can use blogs to nurture their internal communications and culture or for marketing, public relations or branding purposes. Clubs and societies can design blogs to promote their interests and causes. There are political blogs, project blogs, music blogs, technology blogs, travel blogs, skiing blogs, photographic blogs, and on and on the list goes. The possibilities are blogless…okay, I mean endless.

Blogs can be set up for free or professionals can be hired for a more high-tech look or for interactive capabilities. A basic blog can be set up in around 60 minutes, even if you don’t know anything about the process. Just follow the steps, and 1, 2, 3…., you’re up and blogging! Blogs are actually pretty easy to use and your information or content can be added or modified at any time. You can be as low-tech or as high-tech as you desire.

How do you get started? There are many different platforms out there. Two of the most common and easiest to use are http://www.blogger.com and http://www.wordpress.com. Tutorials and support are provided and both platforms are flexible, having various design templates and capabilities.

“Blog posts” are the content you post on your blog. If you’re trying to gain marketing exposure, do some keyword research and be sure to use the results. Your blog posts can end up being shown in Google’s search engine results when people are searching on specific keywords. In other words, with a little research beforehand, you can reach your specific target audience.

How do you get the word out? There are numerous ways to get your blog out to the world. First make sure your blog is ready for “blast off”. When people visit your site, you want them to stay a while and get to know you. Share your personal story on your blog. Make sure your profile is complete. Personal pictures are a great way to help people get to know you. If you’re in business, you can combine your personal story with business blogging. Inspirational quotes are a simple way to begin. Share your knowledge and information to help people, which will cause folks to spread the word. Inspire the world! After all, word of mouth is an extremely powerful form of marketing, especially in today’s internet interactive world. Combine this with the power of pictures.

You can and should include your blog site in your signature on all emails, articles, videos, actual letters and so on. Invite your friends via email, on Facebook, with Twitter to become an official follower of your blog. Share your excitement, opinions, valuable and helpful information. Improve your copywriting skills. Post your videos on your blog. If you like to write, post your articles, press releases, stories, etc. on your blog. If you think you can help solve someone’s problem, post it!

The ways in which you can use or market your blog go on and on. Always make sure you are honest and ethical. Yes, you can certainly be humorous if you have it in you. Start small and keep learning. When someone links to your blog, be sure to leave them a message of gratitude on their blog. Their readers just may check out your blog too!

A blog can serve as your “Home Base” where people go to find out about you, find helpful information, laugh, reflect, share, enjoy, discover ways to solve their problems….. whatever it is you want them to do. You set the goals and parameters. Stay on top of your newly found tool and be sure to consistently update your blog, stay in touch with your followers and the sky could be the limit.

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